About Sales Uplift

Commercial expertise with an operator’s mindset.

Founded in 2017, Sales Uplift bridges strategy and execution for businesses that want practical growth in Morocco.

Our story

Created to close the gap between the plan and the field.

Sales Uplift was built on a simple conviction: commercial advice creates value only when it changes decisions, capabilities and execution.

Our compass

A clear purpose, lived in the field.

Vision

Become the partner of choice for FMCG players by providing practical solutions that develop their sales.

Mission

Mobilize our expertise, network and solutions to boost and sustainably grow our partners’ sales.

Values

HonestyWin-win mindsetLeadershipExcellenceInnovation

Adil Raiss, founder and General Manager of Sales Uplift

Founder-led since 2017 View French LinkedIn profile

Leadership

Adil Raiss
Founder & General Manager

Civil Engineer, former P&G distribution leader and former Nestlé Sales Director and Executive Committee member. He combines multinational discipline, entrepreneurial speed and close-to-field execution.

EducationCivil EngineerP&G
Distribution leadershipNestlé
Sales Director & ExCoSales Uplift
Founder & GM

How we work

Practical expertise. Shared accountability.

Reality first

We start with facts from customers, channels, teams and economics—not a pre-written answer.

Clarity

We reduce complexity to a focused set of choices, measures and owners.

Execution ownership

We stay close enough to implementation to see what works and correct what does not.

Capability transfer

We leave leaders and teams stronger, not dependent on external support.

Start a conversation

Looking for a partner who understands both strategy and operations?

Let’s discuss your ambition, context and the level of support that would create the most value.

Contact our team